Laschandra Brooks Spraggins is a dynamic strategist and implementer with over 25 years of experience spanning corporate, start-up, government public affairs, nonprofit, and communications consulting. She is a skilled relationship manager with deep expertise in messaging, branding, and communications strategy, as well as the development of awareness and advocacy campaigns.
Laschandra is known for her ability to drive impactful initiatives, leveraging her talents as a project manager to help progressive organizations and leaders achieve meaningful social change and tangible business results. Her extensive background includes work with federal agencies, congressional campaigns, Fortune 500 companies, and nonprofit organizations, where she has consistently delivered innovative solutions that enhance engagement and influence.
With a passion for strategic storytelling and a commitment to advancing mission-driven goals, Laschandra continues to shape powerful narratives and build strong partnerships that create lasting impact.
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CHALLENGE
Multi-year community festival requiring complex partnership management, corporate sponsor alignment, and sustained community engagement across underserved populations.
SOLUTION
Strategic partnership development, corporate-community alignment strategy, operational planning, and execution of comprehensive community engagement initiatives.
RESULTS
✅ Multi-year sustained success
✅ Seamless partnership execution
✅ Expanded community reach year-over-year
✅ Programs delivered with excellence and integrity
"Our work is stronger, more strategic, and more sustainable because of her involvement." — T. Ray Greer, Jr., President, Keys to Life CDC
CHALLENGE
Federal agency needed to enhance public engagement and clarify complex policy initiatives to diverse stakeholder groups.
SOLUTION
Developed comprehensive communications strategy, simplified messaging for public consumption, coordinated media relations, and created targeted outreach campaigns.
RESULTS
✅ Increased stakeholder engagement
✅ Improved public understanding of initiatives
✅ Enhanced media coverage
✅ Strengthened agency-public relationships
CHALLENGE
Congressional candidate needed to build name recognition, communicate policy positions, and engage diverse voter constituencies in competitive district.
SOLUTION
Created integrated media strategy, developed messaging framework, coordinated press relations, and executed targeted communications campaigns across multiple channels.
RESULTS
✅ Significant increase in name recognition
✅ Effective message penetration
✅ Expanded media coverage
✅ Enhanced voter engagement
CHALLENGE
Nonprofit organization needed to drive policy change through public awareness campaign and stakeholder mobilization.
SOLUTION
Designed advocacy strategy, created compelling messaging, coordinated coalition building, and executed multi-channel awareness campaign.
RESULTS
✅ Successful policy advocacy
✅ Expanded coalition partnerships
✅ Increased public awareness
✅ Measurable social impact
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"As President of the Keys to Life Community Development Corporation, I can say without hesitation that Laschandra and the GEL Partners team have been instrumental to the sustained success of our Unity in the Community Festival over multiple years. Her leadership, strategic insight, and hands-on approach have consistently helped turn vision into execution.
Laschandra has an exceptional ability to simplify complex partnerships and align corporate strategy with real community needs. Because of her guidance, building and maintaining strategic partnerships through the corporation has been seamless and highly effective. She doesn't just support ideas—she helps develop, refine, and operationalize plans that directly serve underserved communities.
What sets her apart is her genuine commitment to impact. She understands that community work requires both compassion and precision, and she brings both to the table. Her partnership has allowed us to expand our reach, deepen our outcomes, and deliver programs with excellence and integrity year after year.
Simply put, our work is stronger, more strategic, and more sustainable because of her involvement."
— T. Ray Greer, Jr.
President, The Keys to Life CDC
Over 25 years, we've had the privilege of partnering with prestigious organizations across multiple sectors:
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